Digital Marketing Blog

Canadian Anti-Spam Legislation (CASL) Rules for Digital Marketers

If you own a small business, work in marketing or communications, and work in Canada, you’re probably familiar with the Canadian Anti-Spam...
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Digital Marketing for IT Companies: 9 Powerful Strategies

The IT Services market is booming! This means the competition is fierce for IT companies, but with the right digital marketing strategies in place,...
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5 Simple Ways to Boost Your IT Marketing Email Click Rate

Email marketing is important as it provides the opportunity for you to regularly communicate and stay in touch with your customers and leads. You can...
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GamePlan Named One of The Most Reviewed Email Marketing Companies

GamePlan Marketing Inc. provides results-focused B2B marketing for technology vendors. We execute highly effective strategies to build brand...
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IT Marketing: 6 Campaign Ideas to Drive Leads

We all know that lead generation is a pain point for most organizations, but what makes it even more of a struggle for technology companies? Tech...
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10 Tips for Designing an Engaging Newsletter for IT Pros

Table of Contents: Create an easy-to-read format. Deliver a strong user experience. Ensure your brand is easily recognizable. Highlight your...
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10 Tips for Creating the Perfect Newsletter for IT Pros

Creating an email newsletter that earns the full attention of the time-strapped IT professional isn’t easy. How can you prevent your newsletter from...
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The Importance of Buyer Personas in 2021

The ever-changing buyer landscape of 2020 required marketers to be agile and responsive in order to be effective. Successful marketers in 2021 need...
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How to Optimize Email Marketing for Your IT Audience

IT professionals are enlightened, sophisticated, and critical buyers. If they’ve given you the green light to connect with them via email during...
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Staying out of the Spam Folder

Did you know that up to 20% of all email ends up in the spam folder? While email marketing continues to evolve, the goal remains the same – to stay...
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Canadian Anti-Spam Legislation (CASL) before and after July 1, 2017

Are you a Canadian marketer that's been hearing a lot of talk about the Canadian Anti-Spam Legislation (CASL) changes on July 1, 2017? If you're...
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Increase Retention with a Customer Nurture Program

For all businesses, new sources of revenue are important. But it's the loyal, repeat customer that can significantly have an impact on your bottom...
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