Digital Marketing Blog

10 Tips for Designing an Engaging Newsletter for IT Pros

Table of Contents: Create an easy-to-read format. Deliver a strong user experience. Ensure your brand is easily recognizable. Highlight your...
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10 Tips for Creating the Perfect Newsletter for IT Pros

Creating an email newsletter that earns the full attention of the time-strapped IT professional isn’t easy. How can you prevent your newsletter from...
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The Importance of Buyer Personas in 2021

The ever-changing buyer landscape of 2020 required marketers to be agile and responsive in order to be effective. Successful marketers in 2021 need...
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How to Optimize Email Marketing for Your IT Audience

IT professionals are enlightened, sophisticated, and critical buyers. If they’ve given you the green light to connect with them via email during...
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Staying out of the Spam Folder

Did you know that up to 20% of all email ends up in the spam folder? While email marketing continues to evolve, the goal remains the same – to stay...
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Canadian Anti-Spam Legislation (CASL) before and after July 1, 2017

Are you a Canadian marketer that's been hearing a lot of talk about the Canadian Anti-Spam Legislation (CASL) changes on July 1, 2017? If you're...
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New CASL Rules In Effect July 1, 2017 | Canada Anti-Spam Legislation

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4 Reasons to Send Automated Emails to Prospects, Leads and Customers

Email Marketing Automation 101 There are many challenges your sales and marketing team will face on a daily basis that reduce productivity. However,...
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3 Benefits of Sending Automated Notifications to Internal Sales Teams

Communication Tips for B2B Tech Sales Teams
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Increase Retention with a Customer Nurture Program

For all businesses, new sources of revenue are important. But it's the loyal, repeat customer that can significantly have an impact on your bottom...
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Improve Your Automated Email Campaign Conversion Rates

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Express vs Implied Consent: Does Your Marketing Campaign Follow CASL?

Canada’s Anti Spam Legislation (CASL) took effect on July 1, 2014, effectively altering the acceptable practices of collecting prospective lists and...
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