Stephanie Ferguson

Stephanie Ferguson

A proficient communications professional, Stephanie has refined her skills as a marketing writer through her extensive experience working in the product marketing and market research industries. She strives to build a connection with readers by creating relevant content that delivers value and insight. Stephanie has an Honours BBA from Wilfrid Laurier University.

Digital Marketing Blog

10 Tips for Writing a Top Quality White Paper

Table of Contents: Keep your target audience top of mind Remember the goal of your white paper Understand the difference between a white paper and...
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10 Tips for Designing an Engaging Newsletter for IT Pros

Table of Contents: Create an easy-to-read format. Deliver a strong user experience. Ensure your brand is easily recognizable. Highlight your...
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Add Some Fun to Your Content with Branded Marketing Games

Making a memorable connection with tech buyers today can be a challenge. Marketers strive to deliver content that is relevant, valuable, and...
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5 Key Elements to a Standout Customer Appreciation Package

Table of Contents: The Value of a Customer Appreciation Package 5 Key Elements: Get all Your Ducks in a Row 5 Key Elements: Add Personalization 5 Key...
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10 Effective Strategies for Networking Remotely with IT Pros

As the COVID crisis limited opportunities for face-to-face meetings and relocated workers to home offices, B2B professionals scrambled to shift their...
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5 Ways Digital Rewards Can Engage Your IT Audience

Table of Contents: The Benefits of Digital Rewards Digital Rewards Appeal to an IT Audience Marketing Use Cases: Webinars Marketing Use Cases: Survey...
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10 Tips for Creating the Perfect Newsletter for IT Pros

Creating an email newsletter that earns the full attention of the time-strapped IT professional isn’t easy. How can you prevent your newsletter from...
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How Account Based Marketing Can Enable IT Buyers in 2021

As a strategy, Account Based Marketing (ABM) has been able to withstand the test of time, evolving with the explosive growth of the digital age. The...
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The Importance of Buyer Personas in 2021

The ever-changing buyer landscape of 2020 required marketers to be agile and responsive in order to be effective. Successful marketers in 2021 need...
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Expand Your Marketing Resources with MaaS (Marketing as a Service)

Marketing professionals across industries and continents would agree that technology has had a tremendous influence on the marketing industry. Not...
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How to Optimize Email Marketing for Your IT Audience

IT professionals are enlightened, sophisticated, and critical buyers. If they’ve given you the green light to connect with them via email during...
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Build Your MarTech Stack with Your Strategy in Mind

When almost a third of your budget is spent on your marketing technology stack, you want to be confident that you’re realizing its full value and...
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