Stephanie Ferguson

Stephanie Ferguson

A proficient communications professional, Stephanie has refined her skills as a marketing writer through her extensive experience working in the product marketing and market research industries. She strives to build a connection with readers by creating relevant content that delivers value and insight. Stephanie has an Honours BBA from Wilfrid Laurier University.

B2B Marketing Strategies Blog

Your destination for tech marketing news, partner marketing guidance, and the latest from our agency thought leaders.


How Inbound Marketing Drives Account-Based Marketing Success

On the surface, inbound marketing and account-based marketing (ABM) can seem like two very distinct approaches. While inbound marketing involves...
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10 Tips to Drive Social Engagement

Connecting online with B2B tech buyers in the early stages of their search using authentic, relevant content is key for successful relationship...
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The 5 Pillars of LinkedIn Social Selling Success

Social selling has become an increasingly common method adopted by organizations to connect and build relationships with prospects on social media...
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Social Selling: Build a Genuine Connection with Tech Buyers

The rise of the self-guided buyer journey has led to unprecedented challenges for B2B tech sellers. Fed up with being ‘sold to’ and hearing outdated...
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Inbound Marketing Must-Haves for Tech Marketers

Having access to key information at our fingertips has changed the way many of us perform our day-to-day tasks. Over the last few years, it has also...
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Unveiling the Authenticity of AI-Generated Content

Real world applications of artificial intelligence (AI) have been showcased over the last few decades for their incredible and amazing achievements....
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10 Google Analytics Metrics Every B2B Tech Marketer Should Know

You work tirelessly to develop content and campaigns that align with your digital marketing strategy, but how do you know if your efforts are...
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Are Your Tech Buyers Using Voice Search? Time to Re-Think Your Content

For most of us, it has become second nature to ask Siri, Alexa, or Google for answers to everyday questions. And why not? We save valuable time and...
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How Intent Data Connects Digital Marketers with Active Tech Buyers

Modern B2B technology buyers are a mysterious group. Smart, informed and tech-savvy, they like to keep to themselves and are typically challenging to...
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3 Steps to an Effective Marketing Audit

Marketers can face a lot of scrutiny from senior management when trying to justify their marketing spend. It can be especially difficult in the...
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How to Create a Top of Funnel Lead Nurturing Strategy

When you’re selling to B2B technology clients, you know you’re in it for the long haul. The tech buying process is complicated and lengthy,...
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Why One-Off Digital Ad Campaigns Miss the Mark with IT Buyers

Getting your timing just right can lead to a lot of success. Good timing can help make a mediocre joke hilarious, and a chocolate soufflé, a...
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