Stephanie Ferguson

Stephanie Ferguson

A proficient communications professional, Stephanie has refined her skills as a marketing writer through her extensive experience working in the product marketing and market research industries. She strives to build a connection with readers by creating relevant content that delivers value and insight. Stephanie has an Honours BBA from Wilfrid Laurier University.

Digital Marketing Blog

Why One-Off Digital Ad Campaigns Miss the Mark with IT Buyers

Getting your timing just right can lead to a lot of success. Good timing can help make a mediocre joke hilarious, and a chocolate soufflé, a...
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IT Marketing: 6 Campaign Ideas to Drive Leads

We all know that lead generation is a pain point for most organizations, but what makes it even more of a struggle for technology companies? Tech...
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Marketing for Tech Companies? Why an Automation Strategy Works

There are some things that just work better together. Pen and paper. Soap and water. Mac and cheese. In the business world, there’s no more effective...
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A Beginner’s Guide to Setting Up Your First Google Search Ads Campaign

Before making a major purchase these days, most people spend some time online, conducting research and gathering information to help them with their...
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How Long-form Content Fits the Tech Buyer’s Journey

Since the rise of content marketing following the onset of the digital era, technology buyers have come to expect high-quality, valuable content....
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An 8-Step Guide to Developing Customer Stories for Your Business

Providing customers with a great experience is becoming an increasingly important differentiator for businesses in highly competitive markets....
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Executive Door Opener Ideas That Are Kind to the Planet

Reaching out to a tech executive for the first time by sending an Executive Door Opener (EDO) is a creative and highly effective way to deliver your...
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8 Creative Ways to Repurpose Your White Paper

Creating a top-notch white paper can involve a big investment in both your time and money. Repurposing your white paper is an effective way to...
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10 Tips for Writing a Top Quality White Paper

Table of Contents: Keep your target audience top of mind Remember the goal of your white paper Understand the difference between a white paper and...
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10 Tips for Designing an Engaging Newsletter for IT Pros

Table of Contents: Create an easy-to-read format. Deliver a strong user experience. Ensure your brand is easily recognizable. Highlight your...
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Add Some Fun to Your Content with Branded Marketing Games

Making a memorable connection with tech buyers today can be a challenge. Marketers strive to deliver content that is relevant, valuable, and...
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5 Key Elements to a Standout Customer Appreciation Package

Table of Contents: The Value of a Customer Appreciation Package 5 Key Elements: Get all Your Ducks in a Row 5 Key Elements: Add Personalization 5 Key...
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