B2B Direct Mail
Send direct mail packages and executive door openers that not only engage and impress, but most importantly, resonate. Our team covers every stage of B2B direct mail marketing, from strategy and list building to creative design, execution and analysis.
B2B Direct Mail
Send direct mail packages and executive door openers that not only engage and impress, but most importantly, resonate. Our team covers every stage of B2B direct mail marketing, from strategy and list building to creative design, execution and analysis.
Using direct mail in your Account Based Marketing
B2B Direct Mail Services
Executive Door Openers (EDOs)
Executive Door Openers are stunning packages that are carefully crafted to catch the attention of your decision-makers and provide them with a tangible and impressive experience. EDOs are designed to impress!
They include a teaser gift, and can include the promise of an even better gift if the prospect takes a meeting. These packages are personalized and jam-packed with clever, eye-catching creative. And the best EDO campaigns aren’t just one-trick ponies—they go full throttle with a mix of print, display ads, and email outreach, creating an irresistible, multi-channel marketing blitz!
Schedule a meeting with our Executive Door Opener expert.
Use Cases:
- Cross-sell and up-sell
- Warming up cold leads
Service Includes:
- Campaign theme development
- Copywriting
- Themed packaging
- Digital design elements (landing page, registration form, email)
- Teaser gifts and thank you gifts sourcing
- Mailing list data validation
- Printing, assembly & shipping
- Campaign launch materials for the sales team
- Campaign tracking & reporting
- Optional supporting display ads campaign
Sales Introduction Packages
Sales Introduction Packages are physical packages that can be mailed or hand delivered. They're designed to roll out the red carpet for your new solution offerings and provide a comprehensive explanation of how the offering can benefit the prospect.
Sales Introduction Packages don’t just introduce what you’re offering; they throw a whole welcome party, complete with a thorough breakdown of how it’ll make the prospect's life easier (and better). Bonus points if there's a little token gift tucked inside, because who doesn’t love a surprise? Think of it as your business’s way of saying, “We’ve got something awesome, and we can’t wait to tell you about it!"
Schedule a meeting with our expert in Sales Introduction Packages.
Use Cases:
- Introducing new offerings to existing clients
- Cross-sell & up-sell
Packages can include:
- Solution or service overview
- Customer testimonials
- Pricing information (depending on use case)
- Token gift
Service Includes:
- Campaign theme development
- Copywriting
- Themed packaging
- Digital design elements (landing page, registration form, email)
- Token gifts sourcing
- Mailing list data validation
- Printing, assembly & shipping
- Campaign launch materials for the sales team
- Campaign tracking & reporting
- Optional supporting display ads campaign
Appreciation Packages
When your customers, partners, or employees demonstrate just how great they are, you might feel compelled to throw a little bit of appreciation their way. We get it; our customers and employees are pretty awesome too!
When automated gifting platforms have left you frustrated, and you’re looking for a boost of inspiration for your gifting strategy, our team of creatives can help curate your approach. Personalization and attention to detail bring these packages to life, delivering a memorable experience for the recipient.
Schedule a meeting with our Appreciation Packages Expert.
Use Cases:
- Customer appreciation packages
- New channel partner recruitment welcome kits
- New employee onboarding kits
- Employee rewards
Service Includes:
- Theme development
- Gift sourcing
- Themed packaging
- Printing, assembly & shipping
Download the Executive Door Opener Look Book
Our Executive Door Openers create tangible, personalized connections that get your foot in the door with hard-to-reach decision-makers. Download the look book to check out 16 stunning door openers we've developed to help our clients stand out in a crowded market.
Ready to open doors?
B2B Direct Mail Blogs
Our blogs explore how B2B companies are breaking through the noise with sophisticated direct mail strategies targeting C-suite executives and key decision-makers.
Executive Door Openers for B2B Marketers: How to Cut Through Without the Waste
Digital Marketing for IT Companies: 9 Powerful Strategies
Executive Door Opener Ideas That Are Kind to the Planet
5 Key Elements to a Standout Customer Appreciation Package
Account Based Marketing Examples: Executive Door Openers
Generate Leads with an Effective Executive Door Opener
B2B Direct Mail FAQs
Get clear answers to the most common questions about B2B direct mail, including who to target, when it works best, what programs to run, and how to execute campaigns that stand out, drive engagement, and support account-based marketing efforts.B2B Direct Mail works because it cuts through digital fatigue. Technology buyers are constantly exposed to emails and online ads, so a well-executed physical mail piece can:
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Capture attention more effectively
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Increase engagement with key accounts
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Drive higher response rates compared to digital-only campaigns
B2B Direct Mail packages are especially effective when targeting senior stakeholders and enterprise buyers. They work best when recipients are already familiar with your business, whether as prospects, partners, or existing customers.
Ideally, recipients are given a heads-up before the package is sent, have shared a preferred shipping address, and know roughly when to expect delivery. This helps ensure a smooth experience and increases engagement when the package arrives.
We don’t recommend sending unsolicited packages to cold target accounts, as these are often met with skepticism and may be rejected or returned to sender. Instead, it’s far more effective to ensure your contact list is accurate and up to date, with confirmed shipping details for each recipient. Whenever possible, recipients should also be aware that a package is coming.
In many cases, you can even invite contacts to opt in—offering to send a complimentary package or swag if they provide their preferred shipping address. Here are a few examples of B2B Direct Mail programs you can run:
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Event follow-ups: Post-event, send a thank-you package with relevant content and swag.
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Re-engagement campaigns: A creative “we miss you” package sent to dormant prospects, paired with a personalized offer or incentive to restart the conversation.
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Account-Based Marketing (ABM) nurturing: Send highly personalized packages to key decision-makers at warm target accounts. Include branded gifts, tailored messaging, and a clear call-to-action (like booking a demo).
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Customer up-selling: A package sent to existing customers, which introduces additional products, features, or service tiers that align with their current needs.
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Customer Appreciation / Event Invitations: A package sent to existing customers, thanking them for their business, providing them with their rep’s contact details and inviting them to a demo or webinar.