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Digital Advertising Services

Our certified digital marketers and creatives use precise targeting and continuous optimization to boost your brand’s strength and reputation—delivering the right messages to buyers before they even know they need you.  

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Digital Advertising Services

Our certified digital marketers and creatives use precise targeting and continuous optimization to boost your brand’s strength and reputation—delivering the right messages to buyers before they even know they need you.  

Stop chasing leads. Be there when they come looking.

The demand generation agency that puts you where your prospects are.

81% of B2B buyers have already chosen their preferred vendor before even having a conversation with a sales rep! That's a surprising nugget from 6Sense's B2B Buyer Experience report. What’s more, those initial buyer-seller chats typically happen only when buyers are about two-thirds through their journey—meaning they’ve mostly made up their minds. 
Today’s B2B tech buyers expect to learn, try, and even purchase without needing to talk to sales. That’s where GamePlan comes in to help. We build and execute digital advertising campaigns to drive awareness, consideration, and leads, helping your brand make the short list.

Digital Advertising Services

Paid Search Marketing

As a certified Google Ads and Microsoft Ads agency, we work specifically with technology companies that face those long, winding buying cycles and massive decision-making teams. We understand the tech industry and thanks to our industry expertise, we are in the unique position of being able to deliver custom paid search strategies that support the B2B buyer experience.

Ready to dip your toes into the world of paid search marketing? Maybe you're wondering what it takes to get a successful PPC campaign off the ground? Book a discovery call to get started.

BOOK A DISCOVERY CALL

Let's hit the ground running.

 

Services Include:

  • Keyword research and strategy
  • Competitor analysis
  • Campaign setup and structuring
  • Ad copywriting and A/B testing
  • Landing page optimization
  • Bid management and budget allocation
  • Demographic targeting and segmentation
  • Conversion tracking and analytics setup
  • Performance monitoring and adjustments
  • Detailed weekly reporting and insights

LinkedIn Advertising

We’ve partnered with leading technology brands to execute hundreds of successful LinkedIn ad campaigns. What sets us apart from other LinkedIn agencies is our deep experience in targeting your ideal customer profile (ICP)—chances are, we’ve already engaged with the audience you're trying to reach. This gives us valuable insights into the best strategies for connecting with them effectively on LinkedIn.

Our monthly management fee for LinkedIn advertising starts at $1,200 USD. There’s also a one-time setup fee, but if you sign up for a year-long contract, we’ll be happy to waive it.

Ready to jump in? Book a Discovery Call to get started, or learn more by reading our LinkedIn client case study.

READ OUR LINKEDIN CASE STUDY

 

Services include:

  • Audience research and targeting setup
  • Campaign structure and ad format selection
  • Ad copywriting and creative development
  • Bid strategy and budget management
  • A/B testing for ads and targeting
  • Conversion tracking and analytics setup
  • Performance monitoring and optimizations
  • Lead generation and retargeting strategies
  • Detailed weekly reporting and campaign updates

Display Advertising

Want to know the secret sauce to boost your brand awareness? Display ads are like your digital billboards, sprinkled across websites, social feeds, and apps. With eye-catching images, snappy videos, and clever text, they're your secret weapon for getting noticed in the B2B world. If they don't already play a key role in your B2B demand generation strategy, then I'm sorry to say it but your brand is falling behind the competition.

Don't get me wrong - rarely do they provide you with a sudden influx of those highly sought-after leads. However, they’re absolutely crucial for building long-term market recognition. Over time, they help establish your brand as a trusted leader in your industry.

When you're ready to get started, we're here to help. At GamePlan, we work closely with our clients to craft targeted awareness strategies, leveraging powerful advertising platforms like the Google Display Network (GDN), Microsoft Display Network, and industry-specific publisher sites.

Google ads and Microsoft ads Certifications-1

Book a Discovery Call to get started. 

BOOK A DISCOVERY CALL

 

Services include:

  • Campaign structuring and ad format selection
  • Consultation on selecting a display ad destination or offer
  • Optional landing page development
  • Targeting options discovery and selection
  • Ad copywriting and creative development
  • Management of 3rd party media company or display network
  • Detailed weekly reporting and campaign updates

Lead Generation

Need to supply your team with a steady source of leads? We've partnered with the industry's most reliable tech publishers to deliver leads demonstrating intent. Our pay-per-lead services use a combination of content syndication, email marketing, intent monitoring, tele-verification, and telemarketing, to bring you a steady stream of top of funnel leads.

The cost-per-lead will vary based on factors like solution complexity, lead volume, targeting filters, and screening questions. And each publisher we work with has its own unique targeting options, minimum spend requirements, and lead guarantees. So if you're interested, be sure to reach out for a quote and we can map out the details for your lead generation program.

The best part is that we can handle all the behind-the-scenes stuff for you - from creative design to publisher relationships. We take the hassle out of managing content syndication and lead generation campaigns, so you can sit back and watch the leads roll in. 

Book a Discovery Call to get started. 

BOOK A DISCOVERY CALL

 

Services include:

  • Target audience consultation session: after we review your ideal customer profile (ICP) and ABM requirements, we conduct a search to find the best fit media provider to fulfill your lead goals
  • Optional content offer development
  • Detailed weekly lead reporting and campaign updates
  • Lead integration with your CRM (optional)
  • Follow-on email nurture program (optional add-on)
Insights from a demand generation agency.

Digital Advertising Blogs

Looking to make an impact with digital advertising? From launching your first LinkedIn campaign to mastering Google Search Ads, our blogs help you discover powerful strategies that work. Plus, our blogs offer fresh lead generation and display advertising strategies specifically catered to the needs of a tech company.

Answers that drive better results.

Digital Advertising FAQs

Have questions about digital advertising? From audience targeting and campaign strategy to budgeting and results, find answers to some of the most common questions businesses ask when exploring digital advertising solutions.

What are Digital Advertising Services? Digital Advertising Services include the strategy, execution, and optimization of paid campaigns across channels such as Google, LinkedIn, display networks, and social platforms. For B2B technology companies, these services are designed to generate high-quality leads, accelerate pipeline growth, and support measurable revenue outcomes.
How are Digital Advertising Services different for B2B technology companies? B2B tech advertising focuses on longer sales cycles, multiple decision-makers, and highly specific targeting. Unlike B2C campaigns, our approach prioritizes account-based targeting, intent-based signals, and lead quality over volume. This ensures your budget is focused on reaching the right prospects at the right stage.
How does a demand generation agency approach digital advertising?

As a demand generation agency, we go beyond campaign management. We build integrated programs that connect paid media with content, nurturing, and sales alignment. This makes your digital ads just one piece of a larger revenue engine. This means:

  • Targeting the right ICP at high-intent accounts
  • Creating full-funnel engagement strategies
  • Supporting lead nurturing and conversion
  • Tracking performance from impressions to clicks and demographic engagement
What is the typical budget for Digital Advertising Services?

Ad budgets vary widely depending on your growth goals and market competitiveness. For B2B tech companies in North America, monthly ad spend often starts around:

  • $3,000–$10,000 for testing and initial growth
  • $10,000+ for scalable demand generation

There are also ad setup and management fees that you will need to account for in your budget planning as well. We work with you to define a budget that aligns with your expected ROI and growth targets.

What type of results can I expect, and how long does it take?

In a demand generation or lead generation program, the time that it takes to see results, and the type of results that you get will vary from platform to platform. For example:

  • LinkedIn Ads: Impressions, clicks, and detailed engagement metrics will be available after 1 day, and trends can be seen within 2-4 weeks. With more robust strategies that involve multiple ad types (eg. Single Image Ads, Video Ads, and Message Ads), you may see a few leads by the end of a 3 month course. If you stick with the ads, you can expect the number of leads to increase after 6 months+

  • Content Syndication: It typically takes a few weeks to ramp up promotions before the first batch of leads is delivered. Thereafter you can expect new leads to come in weekly, and all leads are guaranteed to be delivered by your campaign end date (typically 1-3 months out).

Meet your customers at their moment of need,
wherever they search.