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Fractional Marketing Services

Knowing what you need to do but lacking the resources to actually make it happen can feel daunting. We’re here to help you grow your business, by lending a hand (or five) to take your marketing strategy from the page to the people. 

Growing-leaves-min

Fractional Marketing Services

Knowing what you need to do but lacking the resources to actually make it happen can feel daunting. We’re here to help you grow your business, by lending a hand (or five) to take your marketing strategy from the page to the people. 

Get all the marketing firepower you need.

Marketing-as-a-Service (MaaS)

Want big-league marketing smarts without the executive price tag? Our flexible solution gives you all the expert guidance your tech company needs, minus the full-time hire costs.

Gain on-demand access to our bench of highly specialized tech marketing talent. Our Marketing-as-a-Service offering gives you fractional access to seasoned marketers who work directly with your team on a part-time basis. 

 

Services Include:

Email Marketing Management

Turn to the experts to get your email marketing program off the ground. We remove the complexities of email marketing and get you up and running quickly. 

GamePlan Marketing is a HubSpot, MailChimp and Constant Contact authorized partner and we also support a variety of other popular email service platforms.

Email-Marketing-Partners

 

Services include:

  • Account setup including list imports and email opt-in compliance tracking.
  • Email template design
  • Scheduling management
  • Creative development of templates and banner art
  • Newsletter content consultation
  • Email nurture campaign development
  • Copy review and editing
  • Testing and scheduling
  • List management and hygiene
  • Reporting on email metrics and engagement rates
  • French translation if required

Social Media Marketing

Time-crunched? Let our GamePlan crew be your social media secret weapon.

We start with a social media audit, diving into your social media accounts to see what's working and what could use a boost. We look at everything from your brand's personality to posting frequency and your profile setup. Then we hand you a killer action plan that makes sense. The fun part? We'll create and share posts that capture your tech company's unique voice, and keep you updated on all the wins along the way.

 

Services include:

  • Social media audit & recommendations
  • Social content creation and graphics
  • Scheduling, posting, and promotion
  • Analytics & reporting

Marketing Staff Augmentation

Skills required for the most in-demand marketing roles are evolving at a fast pace, and keeping up can be tough. Got marketing talent gaps? Consider them handled. We provide short-term contract talent (i.e., for a specific project) and longer-term contract talent for ongoing roles.

Get the direct benefit of having contract talent embedded into your organization, working directly as part of your team, while not impacting your headcount. And you have the option of leveraging agency services when required – either through GamePlan or elsewhere.

 

Services include:

  • Talent recruitment
  • Screening and interviews
  • Onboarding
  • HR management (employee contract, health, benefits, PTO)

Marketing-as-a-Service vs Marketing Staff Augmentation:
Which option is right for you?

Marketing-as-a-Service (MaaS)
Email Marketing Management
Social Media Management
Marketing Staff Augmentation
Services Provided
Marketing Strategy & Planning
Martech Assessment & Recommendations
Branding & Positioning Recommendations
Newsletter Management
Email Nurture Management
Content Development
Social Account Management
Media Planning
Digital Advertising Management (LinkedIn Ads, Google Ads, etc)
Engagement Model
Fractional Support - Our marketing professionals engage with your team regularly in weekly meetings
Workers are fully integrated into your team and report into your management.
Workers adopt your existing tools and platforms
Billing
Risk-free monthly billing
Monthly billing with contract commitment
“GamePlan have been instrumental in providing ideas and content that helps to drive parts of our marketing engine. They are a fabulous team; super responsive and extremely creative. They have a deep understanding of the challenges that VARs experience...”
Nick Filicetti
Nick FilicettiMarketing & Sales Support Specialist, Data Integrity

Marketing made manageable.

Our fractional marketing services provide you with the insights and expertise of a professional marketing services team, while delivering results in a controlled, cost-effective manner.