Digital Marketing Blog

IT Marketing: 6 Campaign Ideas to Drive Leads

We all know that lead generation is a pain point for most organizations, but what makes it even more of a struggle for technology companies? Tech...
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Marketing for Tech Companies? Why an Automation Strategy Works

There are some things that just work better together. Pen and paper. Soap and water. Mac and cheese. In the business world, there’s no more effective...
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Staff Augmentation: Source Your Marketing Talent through an Agency

Marketing leaders face a number of challenges in their roles, from finding the best ways to generate quality leads, to maintaining a sufficient...
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A Beginner’s Guide to Setting Up Your First Google Search Ads Campaign

Before making a major purchase these days, most people spend some time online, conducting research and gathering information to help them with their...
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5 Tips for an Optimal Event Registration Process

What does it take to organize a successful business event? It starts with having an optimal registration process. Getting the right people to...
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How Long-form Content Fits the Tech Buyer’s Journey

Since the rise of content marketing following the onset of the digital era, technology buyers have come to expect high-quality, valuable content....
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An 8-Step Guide to Developing Customer Stories for Your Business

Providing customers with a great experience is becoming an increasingly important differentiator for businesses in highly competitive markets....
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LinkedIn Advertising FAQs: Your Top 7 Questions Answered

We love helping our clients succeed and along the way, we have learned an awful lot about the concerns that are top of mind for our clients as they...
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5 Tips to Avoid Common Content Syndication Mistakes

Lead generation isn’t easy. It requires a lot of time and effort and can be a constant struggle for marketers. A recent study from HubSpot reports...
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5 Steps to Scale Your Next Partner Marketing Campaign

For many companies in the technology industry, 2021 was a time to regroup and focus on maintaining existing business. With tech budgets and spending...
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Executive Door Opener Ideas That Are Kind to the Planet

Reaching out to a tech executive for the first time by sending an Executive Door Opener (EDO) is a creative and highly effective way to deliver your...
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8 Creative Ways to Repurpose Your White Paper

Creating a top-notch white paper can involve a big investment in both your time and money. Repurposing your white paper is an effective way to...
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