Digital Marketing Blog

10 Tips for Writing a Top Quality White Paper

Table of Contents: Keep your target audience top of mind Remember the goal of your white paper Understand the difference between a white paper and...
Read Article

10 Tips for Designing an Engaging Newsletter for IT Pros

Table of Contents: Create an easy-to-read format. Deliver a strong user experience. Ensure your brand is easily recognizable. Highlight your...
Read Article

Add Some Fun to Your Content with Branded Marketing Games

Making a memorable connection with tech buyers today can be a challenge. Marketers strive to deliver content that is relevant, valuable, and...
Read Article

5 Key Elements to a Standout Customer Appreciation Package

Table of Contents: The Value of a Customer Appreciation Package 5 Key Elements: Get all Your Ducks in a Row 5 Key Elements: Add Personalization 5 Key...
Read Article

10 Effective Strategies for Networking Remotely with IT Pros

As the COVID crisis limited opportunities for face-to-face meetings and relocated workers to home offices, B2B professionals scrambled to shift their...
Read Article

5 Ways Digital Rewards Can Engage Your IT Audience

Table of Contents: The Benefits of Digital Rewards Digital Rewards Appeal to an IT Audience Marketing Use Cases: Webinars Marketing Use Cases: Survey...
Read Article

10 Tips for Creating the Perfect Newsletter for IT Pros

Creating an email newsletter that earns the full attention of the time-strapped IT professional isn’t easy. How can you prevent your newsletter from...
Read Article

How Account Based Marketing Can Enable IT Buyers in 2021

As a strategy, Account Based Marketing (ABM) has been able to withstand the test of time, evolving with the explosive growth of the digital age. The...
Read Article

The Importance of Buyer Personas in 2021

The ever-changing buyer landscape of 2020 required marketers to be agile and responsive in order to be effective. Successful marketers in 2021 need...
Read Article

How to Use a Case Study as a Digital Marketing Tool

The purchase journey of an IT professional can be long, complex, and overwhelming. To help them navigate the challenging journey, IT pros often look...
Read Article

Expand Your Marketing Resources with MaaS (Marketing as a Service)

Marketing professionals across industries and continents would agree that technology has had a tremendous influence on the marketing industry. Not...
Read Article

Beginner's Guide to LinkedIn Advertising

LinkedIn advertising is a powerful way to connect with your technology audience, but understanding its vast collection of products and features can...
Read Article