Digital Marketing Blog

Executive Door Opener Ideas That Are Kind to the Planet

Reaching out to a tech executive for the first time by sending an Executive Door Opener (EDO) is a creative and highly effective way to deliver your...
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8 Creative Ways to Repurpose Your White Paper

Creating a top-notch white paper can involve a big investment in both your time and money. Repurposing your white paper is an effective way to...
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10 Tips for Writing a Top Quality White Paper

Table of Contents: Keep your target audience top of mind Remember the goal of your white paper Understand the difference between a white paper and...
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10 Tips for Designing an Engaging Newsletter for IT Pros

Table of Contents: Create an easy-to-read format. Deliver a strong user experience. Ensure your brand is easily recognizable. Highlight your...
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Add Some Fun to Your Content with Branded Marketing Games

Making a memorable connection with tech buyers today can be a challenge. Marketers strive to deliver content that is relevant, valuable, and...
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5 Key Elements to a Standout Customer Appreciation Package

Table of Contents: The Value of a Customer Appreciation Package 5 Key Elements: Get all Your Ducks in a Row 5 Key Elements: Add Personalization 5 Key...
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10 Effective Strategies for Networking Remotely with IT Pros

As the COVID crisis limited opportunities for face-to-face meetings and relocated workers to home offices, B2B professionals scrambled to shift their...
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5 Ways Digital Rewards Can Engage Your IT Audience

Table of Contents: The Benefits of Digital Rewards Digital Rewards Appeal to an IT Audience Marketing Use Cases: Webinars Marketing Use Cases: Survey...
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10 Tips for Creating the Perfect Newsletter for IT Pros

Creating an email newsletter that earns the full attention of the time-strapped IT professional isn’t easy. How can you prevent your newsletter from...
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How Account Based Marketing Can Enable IT Buyers in 2021

As a strategy, Account Based Marketing (ABM) has been able to withstand the test of time, evolving with the explosive growth of the digital age. The...
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The Importance of Buyer Personas in 2021

The ever-changing buyer landscape of 2020 required marketers to be agile and responsive in order to be effective. Successful marketers in 2021 need...
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How to Use a Case Study as a Digital Marketing Tool

The purchase journey of an IT professional can be long, complex, and overwhelming. To help them navigate the challenging journey, IT pros often look...
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