Digital Marketing Blog
Marketers can face a lot of scrutiny from senior management when trying to justify their marketing spend. It can be especially difficult in the...
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When you’re selling to B2B technology clients, you know you’re in it for the long haul. The tech buying process is complicated and lengthy,...
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There’s a reason why talk about marketing and sales team alignment is all the rage right now. It’s the basis of so many important and emergent...
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Getting your timing just right can lead to a lot of success. Good timing can help make a mediocre joke hilarious, and a chocolate soufflé, a...
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Email marketing is important as it provides the opportunity for you to regularly communicate and stay in touch with your customers and leads. You can...
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GamePlan Marketing Inc. provides results-focused B2B marketing for technology vendors. We execute highly effective strategies to build brand...
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Talking heads videos are one of the most popular content formats businesses can adopt to communicate with their customers - for good reason. This...
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We all know that lead generation is a pain point for most organizations, but what makes it even more of a struggle for technology companies? Tech...
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There are some things that just work better together. Pen and paper. Soap and water. Mac and cheese. In the business world, there’s no more effective...
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Marketing leaders face a number of challenges in their roles, from finding the best ways to generate quality leads, to maintaining a sufficient...
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Before making a major purchase these days, most people spend some time online, conducting research and gathering information to help them with their...
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What does it take to organize a successful business event? It starts with having an optimal registration process. Getting the right people to...
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