Digital Marketing Blog
On the surface, inbound marketing and account-based marketing (ABM) can seem like two very distinct approaches. While inbound marketing involves...
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Having access to key information at our fingertips has changed the way many of us perform our day-to-day tasks. Over the last few years, it has also...
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Real world applications of artificial intelligence (AI) have been showcased over the last few decades for their incredible and amazing achievements....
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You work tirelessly to develop content and campaigns that align with your strategy, but how do you know if your marketing efforts are ultimately...
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For most of us, it has become second nature to ask Siri, Alexa, or Google for answers to everyday questions. And why not? We save valuable time and...
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Modern B2B technology buyers are a mysterious group. Smart, informed and tech-savvy, they like to keep to themselves and are typically challenging to...
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Marketers can face a lot of scrutiny from senior management when trying to justify their marketing spend. It can be especially difficult in the...
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When you’re selling to B2B technology clients, you know you’re in it for the long haul. The tech buying process is complicated and lengthy,...
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There’s a reason why talk about marketing and sales team alignment is all the rage right now. It’s the basis of so many important and emergent...
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Getting your timing just right can lead to a lot of success. Good timing can help make a mediocre joke hilarious, and a chocolate soufflé, a...
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Email marketing is important as it provides the opportunity for you to regularly communicate and stay in touch with your customers and leads. You can...
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GamePlan Marketing Inc. provides results-focused B2B marketing for technology vendors. We execute highly effective strategies to build brand...
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