B2B Marketing Strategies Blog

Your destination for tech marketing news, partner marketing guidance, and the latest from our agency thought leaders.


Not Every Executive Wants a Package at Their Door: The Industry Guide to B2B Direct Mail That Actually Gets a Meeting

Direct mail to executives is seeing a meaningful resurgence in B2B tech. When email open rates are unreliable and digital ads can sometimes blur...
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Executive Door Openers for B2B Marketers: How to Cut Through Without the Waste

Executive Door Openers Still Work When Digital Channels Don’t Emails get ignored. LinkedIn messages disappear. But a well‑chosen physical gift lands...
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Digital Marketing for IT Companies: 9 Powerful Strategies

The IT Services market is booming! This means the competition is fierce for IT companies, but with the right digital marketing strategies in place,...
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Executive Door Opener Ideas That Are Kind to the Planet

Reaching out to a tech executive for the first time by sending an Executive Door Opener (EDO) is a creative and highly effective way to deliver your...
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5 Key Elements to a Standout Customer Appreciation Package

Building long-term relationships with your existing customers has never been more important. Taking steps to reduce churn and retain more of your...
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Account Based Marketing Examples: Executive Door Openers

For most businesses, landing a key client can be a substantial financial windfall. The value of seeking contracts with those accounts on your wish...
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Generate Leads with an Effective Executive Door Opener

A simple yet effective marketing technique that can have an extremely high success rate with cold or stalled prospects is the Executive Door Opener...
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