Digital Marketing Blog

5 Key Elements to a Standout Customer Appreciation Package

Table of Contents: The Value of a Customer Appreciation Package 5 Key Elements: Get all Your Ducks in a Row 5 Key Elements: Add Personalization 5 Key...
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How Account Based Marketing Can Enable IT Buyers in 2021

As a strategy, Account Based Marketing (ABM) has been able to withstand the test of time, evolving with the explosive growth of the digital age. The...
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The Importance of Buyer Personas in 2021

The ever-changing buyer landscape of 2020 required marketers to be agile and responsive in order to be effective. Successful marketers in 2021 need...
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Build Your MarTech Stack with Your Strategy in Mind

When almost a third of your budget is spent on your marketing technology stack, you want to be confident that you’re realizing its full value and...
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5 Steps to Implementing a Successful Account Based Marketing Campaign

What is Account Based Marketing? Account Based Marketing is a B2B strategy used by sales and marketing teams that allows a business to personalize...
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Account Based Marketing Examples: Executive Door Openers

For most businesses, landing a key client can be a substantial financial windfall. The value of seeking contracts with those accounts on your wish...
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Generate Leads with an Effective Executive Door Opener

A simple yet effective marketing technique that can have an extremely high success rate with cold or stalled prospects is the Executive Door Opener...
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