Jennifer Vezina

Jennifer Vezina

A detail-oriented and creative sales administrative professional with a demonstrated history of working in the information technology and services industry. Passionate about customer success. Broad experience developing integrated marketing campaigns with strong organizational, writing and content development skills.

B2B Marketing Strategies Blog

Your destination for tech marketing news, partner marketing guidance, and the latest from our agency thought leaders.


 May 29, 2025
ABM Lead Generation

Why Software Resellers Should Use ABM for Lead Generation

As a B2B software reseller, using Account-Based Marketing (ABM) over traditional marketing strategies can offer significant advantages when your goal...
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 Feb 27, 2025
Content Marketing Content Syndication Lead Generation Digital Advertising Marketing Strategy & Planning

How Content Syndication Can Support Your Pipeline Goals

Building pipeline can be challenging, especially in the complex technology space. Fortunately, content syndication is a powerful tactic that B2B IT...
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 Feb 24, 2025
Marketing Development Funds Co-Marketing Dollars Co-Marketing Funds Marketing Strategy & Planning

Maximize Marketing Development Funds: Stop Leaving Money on the Table

Making the most of marketing development funds (MDF) can be confusing, especially with the guidelines and rules for proof of performance (POP)...
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