B2B Marketing Strategies Blog

Your destination for tech marketing news, partner marketing guidance, and the latest from our agency thought leaders.


Canadian Anti-Spam Legislation (CASL) Rules for Digital Marketers

If you own a small business, work in marketing or communications, and work in Canada, you’re probably familiar with the Canadian Anti-Spam...
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Canadian Anti-Spam Legislation (CASL) before and after July 1, 2017

Are you a Canadian marketer that's been hearing a lot of talk about the Canadian Anti-Spam Legislation (CASL) changes on July 1, 2017? If you're...
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Express vs Implied Consent: Does Your Marketing Campaign Follow CASL?

Canada’s Anti Spam Legislation (CASL) took effect on July 1, 2014, effectively altering the acceptable practices of collecting prospective lists and...
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What is CASL & how will it affect my B2B Marketing Campaign?

Canada’s Anti Spam Legislation (CASL) is a Canadian law intended to deter Spam, Phishing, Identity Theft, Spyware and other malicious or deceptive...
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