Digital Marketing Blog

The 5 Biggest Alignment Challenges Facing Tech Company Marketing & Sales Teams

There’s a reason why talk about marketing and sales team alignment is all the rage right now. It’s the basis of so many important and emergent...
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Establishing Thought Leadership With a Talking Heads Video

Talking heads videos are one of the most popular content formats businesses can adopt to communicate with their customers - for good reason. This...
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How Long-form Content Fits the Tech Buyer’s Journey

Since the rise of content marketing following the onset of the digital era, technology buyers have come to expect high-quality, valuable content....
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An 8-Step Guide to Developing Customer Stories for Your Business

Providing customers with a great experience is becoming an increasingly important differentiator for businesses in highly competitive markets....
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5 Tips to Avoid Common Content Syndication Mistakes

Lead generation isn’t easy. It requires a lot of time and effort and can be a constant struggle for marketers. A recent study from HubSpot reports...
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5 Steps to Scale Your Next Partner Marketing Campaign

For many companies in the technology industry, 2021 was a time to regroup and focus on maintaining existing business. With tech budgets and spending...
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8 Creative Ways to Repurpose Your White Paper

Creating a top-notch white paper can involve a big investment in both your time and money. Repurposing your white paper is an effective way to...
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10 Tips for Writing a Top Quality White Paper

Table of Contents: Keep your target audience top of mind Remember the goal of your white paper Understand the difference between a white paper and...
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Add Some Fun to Your Content with Branded Marketing Games

Making a memorable connection with tech buyers today can be a challenge. Marketers strive to deliver content that is relevant, valuable, and...
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5 Ways Digital Rewards Can Engage Your IT Audience

Table of Contents: The Benefits of Digital Rewards Digital Rewards Appeal to an IT Audience Marketing Use Cases: Webinars Marketing Use Cases: Survey...
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The Importance of Buyer Personas in 2021

The ever-changing buyer landscape of 2020 required marketers to be agile and responsive in order to be effective. Successful marketers in 2021 need...
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Build Your MarTech Stack with Your Strategy in Mind

When almost a third of your budget is spent on your marketing technology stack, you want to be confident that you’re realizing its full value and...
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