B2B Marketing Strategies Blog
Your destination for tech marketing news, partner marketing guidance, and the latest from our agency thought leaders.
As a B2B marketer who values consumer sustainability and ethical consumption choices, I see a big opportunity to promote them via B2B content...
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The IT Services market is booming! This means the competition is fierce for IT companies, but with the right digital marketing strategies in place,...
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When you’re selling to B2B technology clients, you know you’re in it for the long haul. The tech buying process is complicated and lengthy,...
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There’s a reason why talk about marketing and sales team alignment is all the rage right now. It’s the basis of so many important and emergent...
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Talking heads videos are one of the most popular content formats businesses can adopt to communicate with their customers - for good reason. This...
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Since the rise of content marketing following the onset of the digital era, technology buyers have come to expect high-quality, valuable content....
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Providing customers with a great experience is becoming an increasingly important differentiator for businesses in highly competitive markets....
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Lead generation isn’t easy. It requires a lot of time and effort and can be a constant struggle for marketers. A recent study from HubSpot reports...
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For many companies in the technology industry, 2021 was a time to regroup and focus on maintaining existing business. With tech budgets and spending...
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Creating a top-notch white paper can involve a big investment in both your time and money. Repurposing your white paper is an effective way to...
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Table of Contents: Keep your target audience top of mind Remember the goal of your white paper Understand the difference between a white paper and...
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Making a memorable connection with tech buyers today can be a challenge. Marketers strive to deliver content that is relevant, valuable, and...
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