Digital Marketing Blog

10 Google Analytics Metrics Every B2B Tech Marketer Should Know

You work tirelessly to develop content and campaigns that align with your strategy, but how do you know if your marketing efforts are ultimately...
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Are Your Tech Buyers Using Voice Search? Time to Re-Think Your Content

For most of us, it has become second nature to ask Siri, Alexa, or Google for answers to everyday questions. And why not? We save valuable time and...
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How Intent Data Connects Marketers with Active Tech Buyers

Modern B2B technology buyers are a mysterious group. Smart, informed and tech-savvy, they like to keep to themselves and are typically challenging to...
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