Tracy Robertson

Tracy Robertson

Tracy Robertson, founder of GamePlan Marketing, has 30 years of experience in the technology industry, including time at Cisco and other tech companies. Tracy brings a practical, down-to-earth style to guiding teams through change, translating complex strategies into workable marketing plans that support steady growth and long-term business outcomes.

B2B Marketing Strategies Blog

Your destination for tech marketing news, partner marketing guidance, and the latest from our agency thought leaders.


Why Executive Thought Leadership on LinkedIn Is Your Highest-ROI Marketing Investment for B2B Tech

Executive Thought Leadership on LinkedIn Outperforms Paid Ads for B2B Tech In our guide to win on LinkedIn, we made a point that tends to surprise...
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GamePlan Named One of The Most Reviewed Email Marketing Companies

GamePlan Marketing Inc. provides results-focused B2B marketing for technology vendors. We execute highly effective strategies to build brand...
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5 Tips to Avoid Common Content Syndication Mistakes

Lead generation isn’t easy. It requires a lot of time and effort and can be a constant struggle for marketers. A recent study from HubSpot reports...
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5 Steps to Scale Your Next Partner Marketing Campaign

For many companies in the technology industry, 2021 was a time to regroup and focus on maintaining existing business. With tech budgets and spending...
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5 Steps to Implementing a Successful Account Based Marketing Campaign

What is Account Based Marketing? Account Based Marketing is a B2B strategy used by sales and marketing teams that allows a business to personalize...
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Avoid Content Decay by Creating ‘Snackable’ Content

You’ve written an amazingly insightful blog post that captures the interest of your audience of B2B technology buyers and you are thrilled! As you...
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Account Based Marketing Examples: Executive Door Openers

For most businesses, landing a key client can be a substantial financial windfall. The value of seeking contracts with those accounts on your wish...
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Recharge Your B2B Social Media Game

Social media is often not a priority for Managed Service Providers (MSPs) and IT solution providers. This is understandable, given the number of...
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How to Optimize Videos to Generate Leads

Video content has become an increasingly crucial component of the modern digital marketing mix. As YouTube and other online video platforms continue...
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10 Things Successful B2B Email Marketers Are Doing Right Now

Email marketing can be a very effective way to manage and grow your client list. However, many users can be put off by out of date practices or sales...
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Building the Sales Pipeline with Content Marketing

We recently exhibited at the Toronto GROWtalks which gave us the opportunity to speak to a lot of really interesting founders of start up companies...
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