Tracy Robertson

Tracy Robertson

An accomplished marketer with 20 years of experience building communications programs and marketing campaigns for technology companies and the channel partner community. Tracy’s background includes marketing roles at Cisco Systems, US Robotics and software vendors ERMS and Shoplogix. She is responsible for campaign strategy development and execution, ensuring clients are satisfied and taken care of.

Digital Marketing Blog

The Manifest Names GamePlan Marketing Inc. As One of the Most Reviewed Email Marketing Companies in Toronto

GamePlan Marketing Inc. provides results-focused B2B marketing for technology vendors. We execute highly effective strategies to build brand...
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5 Tips to Avoid Common Content Syndication Mistakes

Lead generation isn’t easy. It requires a lot of time and effort and can be a constant struggle for marketers. A recent study from HubSpot reports...
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5 Steps to Scale Your Next Partner Marketing Campaign

For many companies in the technology industry, 2021 was a time to regroup and focus on maintaining existing business. With tech budgets and spending...
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5 Steps to Implementing a Successful Account Based Marketing Campaign

What is Account Based Marketing? Account Based Marketing is a B2B strategy used by sales and marketing teams that allows a business to personalize...
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Avoid Content Decay by Creating ‘Snackable’ Content

  You’ve written an amazingly insightful blog post that captures the interest of your audience of B2B technology buyers and you are thrilled! As you...
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Account Based Marketing Examples: Executive Door Openers

For most businesses, landing a key client can be a substantial financial windfall. The value of seeking contracts with those accounts on your wish...
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Recharge Your B2B Social Media Game

Social media is often not a priority for Managed Service Providers (MSPs) and IT solution providers. This is understandable, given the number of...
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4 Ways to Get the Best ROI from Your MDF or CO-OP Marketing Funds

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How to Optimize Videos to Generate Leads

Video content has become an increasingly crucial component of the modern digital marketing mix. As YouTube and other online video platforms continue...
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10 Things Successful B2B Email Marketers Are Doing Right Now

Email marketing can be a very effective way to manage and grow your client list. However, many users can be put off by out of date practices or sales...
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4 Tips for Modern SEO Success

SEO is always changing. One of the biggest challenges faced by marketers and brands looking to implement SEO strategies is the constantly shifting,...
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Building the Sales Pipeline with Content Marketing

We recently exhibited at the Toronto GROWtalks which gave us the opportunity to speak to a lot of really interesting founders of start up companies...
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