B2B Marketing for Technology Companies (2)

Mar 30, 2022

An 8-Step Guide to Developing Customer Stories for Your Business

Providing customers with a great experience is becoming an increasingly important differentiator for businesses in highly competitive markets....

Read Article

Mar 02, 2022

LinkedIn Marketing

LinkedIn Advertising FAQs: Your Top 7 Questions Answered

We love helping our clients succeed and along the way, we have learned an awful lot about the concerns that are top of mind for our clients as they...

Read Article

Feb 22, 2022

Content Marketing ABM Content Syndication

5 Tips to Avoid Common Content Syndication Mistakes

Lead generation isn’t easy. It requires a lot of time and effort and can be a constant struggle for marketers. A recent study from HubSpot reports...

Read Article

Feb 01, 2022

Content Marketing Marketing Development Funds Co-Marketing Dollars Co-Marketing Funds

5 Steps to Scale Your Next Partner Marketing Campaign

For many companies in the technology industry, 2021 was a time to regroup and focus on maintaining existing business. With tech budgets and spending...

Read Article

Jan 12, 2022

Executive Door Openers ABM

Executive Door Opener Ideas That Are Kind to the Planet

Reaching out to a tech executive for the first time by sending an Executive Door Opener (EDO) is a creative and highly effective way to deliver your...

Read Article

Nov 02, 2021

Content Marketing

8 Creative Ways to Repurpose Your White Paper

Creating a top-notch white paper can involve a big investment in both your time and money. Repurposing your white paper is an effective way to...

Read Article

Sep 27, 2021

Content Marketing

10 Tips for Writing a Top Quality White Paper

Table of Contents: Keep your target audience top of mind Remember the goal of your white paper Understand the difference between a white paper and...

Read Article

Aug 09, 2021

Email Marketing

10 Tips for Designing an Engaging Newsletter for IT Pros

Table of Contents: Create an easy-to-read format. Deliver a strong user experience. Ensure your brand is easily recognizable. Highlight your...

Read Article

Jun 08, 2021

Content Marketing Event Marketing

Add Some Fun to Your Content with Branded Marketing Games

Making a memorable connection with tech buyers today can be a challenge. Marketers strive to deliver content that is relevant, valuable, and...

Read Article

May 07, 2021

Executive Door Openers ABM

5 Key Elements to a Standout Customer Appreciation Package

Table of Contents: The Value of a Customer Appreciation Package 5 Key Elements: Get all Your Ducks in a Row 5 Key Elements: Add Personalization 5 Key...

Read Article

Apr 05, 2021

10 Effective Strategies for Networking Remotely with IT Pros

As the COVID crisis limited opportunities for face-to-face meetings and relocated workers to home offices, B2B professionals scrambled to shift their...

Read Article

Mar 23, 2021

Content Marketing

5 Ways Digital Rewards Can Engage Your IT Audience

Table of Contents: The Benefits of Digital Rewards Digital Rewards Appeal to an IT Audience Marketing Use Cases: Webinars Marketing Use Cases: Survey...

Read Article