Digital Marketing Blog

How Intent Data Connects Digital Marketers with Active Tech Buyers

Modern B2B technology buyers are a mysterious group. Smart, informed and tech-savvy, they like to keep to themselves and are typically challenging to...
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3 Steps to an Effective Marketing Audit

Marketers can face a lot of scrutiny from senior management when trying to justify their marketing spend. It can be especially difficult in the...
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How to Create a Top of Funnel Lead Nurturing Strategy

When you’re selling to B2B technology clients, you know you’re in it for the long haul. The tech buying process is complicated and lengthy,...
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The 5 Biggest Challenges Facing Tech Company Marketing & Sales Teams

There’s a reason why talk about marketing and sales team alignment is all the rage right now. It’s the basis of so many important and emergent...
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Why One-Off Digital Ad Campaigns Miss the Mark with IT Buyers

Getting your timing just right can lead to a lot of success. Good timing can help make a mediocre joke hilarious, and a chocolate soufflé, a...
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5 Simple Ways to Boost Your IT Marketing Email Click Rate

Email marketing is important as it provides the opportunity for you to regularly communicate and stay in touch with your customers and leads. You can...
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GamePlan Named One of The Most Reviewed Email Marketing Companies

GamePlan Marketing Inc. provides results-focused B2B marketing for technology vendors. We execute highly effective strategies to build brand...
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Establishing Thought Leadership With a Talking Heads Video

Talking heads videos are one of the most popular content formats businesses can adopt to communicate with their customers - for good reason. This...
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IT Marketing: 6 Campaign Ideas to Drive Leads

We all know that lead generation is a pain point for most organizations, but what makes it even more of a struggle for technology companies? Tech...
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Marketing for Tech Companies? Why an Automation Strategy Works

There are some things that just work better together. Pen and paper. Soap and water. Mac and cheese. In the business world, there’s no more effective...
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Staff Augmentation: Source Your Marketing Talent through an Agency

Marketing leaders face a number of challenges in their roles, from finding the best ways to generate quality leads, to maintaining a sufficient...
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A Beginner’s Guide to Setting Up Your First Google Search Ads Campaign

Before making a major purchase these days, most people spend some time online, conducting research and gathering information to help them with their...
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