Digital Marketing Blog
Since the rise of content marketing following the onset of the digital era, technology buyers have come to expect high-quality, valuable content....
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Providing customers with a great experience is becoming an increasingly important differentiator for businesses in highly competitive markets....
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Reaching out to a tech executive for the first time by sending an Executive Door Opener (EDO) is a creative and highly effective way to deliver your...
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Creating a top-notch white paper can involve a big investment in both your time and money. Repurposing your white paper is an effective way to...
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Table of Contents: Keep your target audience top of mind Remember the goal of your white paper Understand the difference between a white paper and...
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Table of Contents: Create an easy-to-read format. Deliver a strong user experience. Ensure your brand is easily recognizable. Highlight your...
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Making a memorable connection with tech buyers today can be a challenge. Marketers strive to deliver content that is relevant, valuable, and...
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Table of Contents: The Value of a Customer Appreciation Package 5 Key Elements: Get all Your Ducks in a Row 5 Key Elements: Add Personalization 5 Key...
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As the COVID crisis limited opportunities for face-to-face meetings and relocated workers to home offices, B2B professionals scrambled to shift their...
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Table of Contents: The Benefits of Digital Rewards Digital Rewards Appeal to an IT Audience Marketing Use Cases: Webinars Marketing Use Cases: Survey...
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Creating an email newsletter that earns the full attention of the time-strapped IT professional isn’t easy. How can you prevent your newsletter from...
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As a strategy, Account Based Marketing (ABM) has been able to withstand the test of time, evolving with the explosive growth of the digital age. The...
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