B2B Marketing for Technology Companies

Mar 23, 2021

5 Ways Digital Rewards Can Engage Your IT Audience

Table of Contents: The Benefits of Digital Rewards Digital Rewards Appeal to an IT Audience Marketing Use Cases: Webinars Marketing Use Cases: Survey...

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Feb 25, 2021

Email Marketing

10 Tips for Creating the Perfect Newsletter for IT Pros

Creating an email newsletter that earns the full attention of the time-strapped IT professional isn’t easy. How can you prevent your newsletter from...

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Feb 19, 2021

ABM

How Account Based Marketing Can Enable IT Buyers in 2021

As a strategy, Account Based Marketing (ABM) has been able to withstand the test of time, evolving with the explosive growth of the digital age. The...

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Feb 03, 2021

Content Marketing Email Marketing ABM

The Importance of Buyer Personas in 2021

The ever-changing buyer landscape of 2020 required marketers to be agile and responsive in order to be effective. Successful marketers in 2021 need...

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Dec 04, 2020

Expand Your Marketing Resources with MaaS (Marketing as a Service)

Marketing professionals across industries and continents would agree that technology has had a tremendous influence on the marketing industry. Not...

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Sep 09, 2020

Email Marketing

How to Optimize Email Marketing for Your IT Audience

IT professionals are enlightened, sophisticated, and critical buyers. If they’ve given you the green light to connect with them via email during...

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Aug 19, 2020

Content Marketing SEO ABM

Build Your MarTech Stack with Your Strategy in Mind

When almost a third of your budget is spent on your marketing technology stack, you want to be confident that you’re realizing its full value and...

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Jul 15, 2020

Event Marketing webinars

10 Ways to Avoid Hosting a Boring Webinar

We’ve all been disappointed by the promise of an inspiring webinar that in actuality turns out to be a lackluster experience. Whether it’s due to a...

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