B2B Marketing Strategies Blog

Your destination for tech marketing news, partner marketing guidance, and the latest from our agency thought leaders.


Express vs Implied Consent: Does Your Marketing Campaign Follow CASL?

Canada’s Anti Spam Legislation (CASL) took effect on July 1, 2014, effectively altering the acceptable practices of collecting prospective lists and...
Read Article

What is CASL & how will it affect my B2B Marketing Campaign?

Canada’s Anti Spam Legislation (CASL) is a Canadian law intended to deter Spam, Phishing, Identity Theft, Spyware and other malicious or deceptive...
Read Article

How to Optimize Videos to Generate Leads

Video content has become an increasingly crucial component of the modern digital marketing mix. As YouTube and other online video platforms continue...
Read Article

10 Things Successful B2B Email Marketers Are Doing Right Now

Email marketing can be a very effective way to manage and grow your client list. However, many users can be put off by out of date practices or sales...
Read Article

How to Craft A Successful B2B Blog Strategy

Are you an entrepreneur or a small business owner who feels that your beautifully designed website is lost somewhere out in cyberspace not getting...
Read Article

6 Essential Marketing Steps for Entrepreneurs & Small Business Owners

A First-Rate Internet Marketing Strategy Gets Entrepreneurs and Small Business Owners Noticed. Just Do It™. We're all familiar with Nike's iconic tag...
Read Article

Building the Sales Pipeline with Content Marketing

We recently exhibited at the Toronto GROWtalks which gave us the opportunity to speak to a lot of really interesting founders of start up companies...
Read Article

GamePlan Marketing Attends the GROWtalks Conference

Did you hear about the GROWtalks conference being held in Toronto tomorrow? GamePlan Marketing certainly did, and we are really excited to be...
Read Article