B2B Marketing Strategies Blog
Your destination for tech marketing news, partner marketing guidance, and the latest from our agency thought leaders.
Before making a major purchase these days, most people spend some time online, conducting research and gathering information to help them with their...
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What does it take to organize a successful business event? It starts with having an optimal registration process. Getting the right people to...
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Since the rise of content marketing following the onset of the digital era, technology buyers have come to expect high-quality, valuable content....
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Providing customers with a great experience is becoming an increasingly important differentiator for businesses in highly competitive markets....
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Lead generation isn’t easy. It requires a lot of time and effort and can be a constant struggle for marketers. A recent study from HubSpot reports...
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For many companies in the technology industry, 2021 was a time to regroup and focus on maintaining existing business. With tech budgets and spending...
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Reaching out to a tech executive for the first time by sending an Executive Door Opener (EDO) is a creative and highly effective way to deliver your...
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Creating a top-notch white paper can involve a big investment in both your time and money. Repurposing your white paper is an effective way to...
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Table of Contents: Keep your target audience top of mind Remember the goal of your white paper Understand the difference between a white paper and...
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Table of Contents: Create an easy-to-read format. Deliver a strong user experience. Ensure your brand is easily recognizable. Highlight your...
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Making a memorable connection with tech buyers today can be a challenge. Marketers strive to deliver content that is relevant, valuable, and...
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Building long-term relationships with your existing customers has never been more important. Taking steps to reduce churn and retain more of your...
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