Maintaining an active social media presence is a great way to build online rapport and build up your brand recognition. Use platforms such as LinkedIn, Twitter, YouTube, Facebook and Instagram to connect with new leads, stay top of mind with your customers, and point followers back to your company's website.
Companies often start and stop their social media efforts. As a result, they end up with duplicate accounts, unused accounts, lost logins, and lots of wasted time trying to figure out what they need to do next! Save yourself the headache by getting a social media audit.
Activities include:
Determining what social media accounts you currently have set up in your company name
Determining what social media accounts your audience is using, and what platforms you should be on
Breaking down your analytic benchmarks to see how you stand against the competition
Advice on how to clean up your accounts so they are concise and attractive, and whether you are due for a styling revamp
Social Media as a Service
Don't have the cycles to maintain active company accounts on social media? We'll take care of it, so you don't have to. Let us know what topics you would like to post about, and we'll make sure your company is regularly posting interesting industry content.
Primary activities include:
Develop and schedule the social posts
Manage the content calendar
Keep an eye on comments and @tags that are directed at your company
Revamp your social media accounts if you're due for a design refresh
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