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Email Marketing

Turn to the experts to get your email marketing program off the ground. We remove the complexities and get you up and running quickly.

Email-Marketing-Agency

Email and Newsletters

Email-Marketing

Email Marketing with HubSpot or MailChimp

Account setup including list imports and email opt-in compliance tracking.
Email template design
Scheduling management

Email-Newsletters

Newsletters

Creative development of templates and banner art
Newsletter content consultation
Copy review and editing
Testing and scheduling
Reporting on email metrics and engagement rates

Email-marketing-automation

Marketing Automation including Sequences and Workflows

Set up triggers to automate your sales and marketing emails
Automate your follow up emails
Send automated internal task reminders

List Management

Track Subscriptions

Keep track of where contacts came from and whether they have opted in to receive your messages (CASL, CAN-SPAM or GDPR compliance).

Clean Your Data

Erase redundant data, deduplicate your lists, only keep up-to-date and relevant information.

Segment your Lists

Categorize and target contacts based on variables such as their product/service needs, company size, personas, etc.

Set up Standards & Processes

Collect standardized data for each contact, and ensure the formatting of data is consistent.

Email-Marketing

5 Simple Steps

Getting Started with Email Marketing

1. Set SMART goals & know your target audience
2. Build, verify, and segment your subscriber list
3. Design a branded email template
4. Plan your content and a calendared schedule
5. Send emails and track your performance data

Email-marketing-design

5 Simple Steps

Getting Started with Email Marketing

1. Set SMART goals & know your target audience
2. Build, verify, and segment your subscriber list
3. Design a branded email template
4. Plan your content and a calendared schedule
5. Send emails and track your performance data

NEWSLETTER

Tips for marketing to IT pros

Get creative inspiration for your next marketing campaign. Our monthly newsletter is chock-full of clever ideas for IT marketers and business leaders.

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1-800-983-1886 | contact@gameplanmarketing.ca

B2B Marketing for Technology Companies.