IT Marketing Strategy

Marketing as a Service

Get more done with less effort. Access our multi-talented team to establish and maintain your ongoing email marketing and social media accounts, among other things. This plan includes a set number of hours per month and we'll spend our time on whatever you need most.

Activities can include:

• Marketing plan development and tactical execution
• Social media management
• Email nurture program
• Database development & list management
• Content creation
• Website content updates & support
• On-site SEO for the website
• Marketing software setup, integration & management
• Marketing goal setting KPI reporting

Account Based Marketing

Reach targeted accounts with an Account Based Marketing (ABM) program. Target a list of accounts with digital or direct mail marketing.

Primary activities include:

• Building a list of key accounts
• Building a list of contacts at those accounts
• Online and/or phone validating the contacts
• Development of an ABM-focused lead generation and nurturing program

Need guidance on sales prospecting to build your ABM list? Learn the science behind sales prospecting:

Persona Development

Personas get us all on the same page. Develop a deeper understanding of your target audience and increase the effectiveness of your campaigns. Align your teams with documented Personas.

Primary activities include:

• Interviews with your key stakeholders, customers, and prospects to gain insights into your target audience
• Written documentation of your target personas 

Inbound Marketing

Let's buckle down: it's time to get serious about your content marketing. We are a HubSpot partner and we work with technology companies like yours to build and manage inbound marketing plans. 

Primary activities include: 

• Goal setting
• Content planning & content creation
• Campaign planning
• Promoting your content
• Marketing analytics tracking
• Integration of lead data into your CRM 

Download the checklist to learn how to run an inbound marketing campaign. 

Database Services

We work magic with your dirty lists. Organize and clean up your contacts database, or build new prospect lists with database support. 

Activities may include: 

• Data mining: we build your new list of accounts or contacts with your specific targeting parameters
• Data validation: we search online or make phone calls to validate your list
• Data cleansing: dedupe and clean your data