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Content Marketing Services

Building content marketing for tech companies is our not-so-secret superpower! We help your ideas take flight by pairing tailored content creation solutions with strategic promotion. Engage your tech audience, boost conversions, and drive your tech business to new heights.

iStock-630041298

Content Marketing Services

Building content marketing for tech companies is our not-so-secret superpower! We help your ideas take flight by pairing tailored content creation solutions with strategic promotion. Engage your tech audience, boost conversions, and drive your tech business to new heights.

Why does content marketing matter?

AI-generated content is flooding the marketplace making it harder to be found. But building a strong, authentic brand with high-quality content and a solid content marketing strategy gives you a serious advantage in an oversaturated market. After all, people want to do business with people they trust and can relate to. That's why the need for trustworthy content and a strong communications plan has never been greater.

Complex ideas made simple: that's our jam. Our skilled strategists, project managers, and writers have decades of experience working with technology companies and know how to communicate complex ideas simply and effectively. We deliver high-quality business and technical writing that is consistent with your brand voice and values.

The cherry on top? Our rigorous quality control processes ensure every piece meets the highest standards. 

Content Marketing Services:

Thought Leadership Content

Show off your expertise with in-depth white papers, research reports, and ebooks—because honestly, who doesn't love geeking out on some juicy industry knowledge? Thought leadership content doesn’t just make your company look like the smartest kid in class: it positions you as the forward-thinking, go-to expert in your niche. Plus, it’s a great way to build credibility while flexing your problem-solving muscles and showing you’ve got the answers to your clients’ toughest challenges. Time to let the world know you’ve got the smarts and the solutions!

Excited to kick your content into high gear? Book a meeting with us to get started.

 

Offerings Include:

  • White papers
  • eBooks
  • Research reports
  • Opinion blogs
  • How-to guides

Sales Enablement Content

Transform your technical expertise into persuasive, easy-to-understand sales enablement content. When you’re deeply entrenched in the internal lingo of your organization, sometimes a fresh, objective perspective is needed to help pinpoint and address your buyer’s pain points. Our content creation team will ensure your sales teams have the tools they need to succeed—without the internal headache of managing it all yourself!

Interested in exploring further? Connect with us to learn more.

 

Offerings include:

  • Infographics
  • Case studies
  • Solution briefs
  • Point of View (POV) documents
  • Product demo videos

Interactive Content

Are you looking for a big dose of creativity in your marketing mix? Our team of creatives loves nothing more than to immerse themselves into interactive content campaigns – leaderboards, challenges, quizzes, and assessments are just the start! Not only are interactive campaigns creative - they also provide a treasure trove of data in to your audience, leaving you with tangible takeaways for your sales and marketing teams.

Curious about how to get started? Book a call with our interactive design expert and let us show you the way!

 

Offerings include:

  • Interactive ebooks
  • Interactive quizzes
  • Interactive infographics
  • Gamification

Video Content

Videos are a game-changer for tech companies working on their digital marketing strategy, as they can significantly boost brand awareness and reach thanks to their high shareability on social media and other online platforms. Plus, videos are fantastic for educating and supporting your customers—think detailed product demos and how-to guides that not only support sales but also cut down on the need for endless customer support.

Our storytellers are experts in taking complicated technical concepts and turning them into storyboards that spring to life. Boost your engagement rates with high-quality videos that showcase your solutions and highlight your expertise. Schedule a video discovery call today!

 

Our video production process:

  1. Briefing: We collect relevant project information through our video intake form.
  2. Storyboard: We then build a detailed storyboard and script.
  3. Production: We equip the production team with everything they need to develop your video. This includes stock videography, b-roll, and animations.
  4. Post-production editing: we edit the video to refine the content, adding graphics, music or a voice-over, and any branding elements.
  5. Quality control: Lastly, we review and revise the video based on a rigorous internal quality control process and incorporate any final edits and feedback.

 

Content offerings include:

  • Explainer videos
  • Video for social media
  • Testimonial videos
  • Thought leadership videos
  • Blog post summary videos
Tailored for Tech Companies

Download the Content Marketing Guide

Get access to portfolio examples, pricing, and inspiring content marketing ideas for tech companies.

DOWNLOAD THE GUIDE

Portfolio Pricing Guide_Mockup
This is just the tip of the iceberg.

Take a sneak peak at some of our content:

Infographic Mockup-min
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Veeam NetApp
Evolving Solutions infographic
Newcomp-white-paper
Creative-Marketing-Campaign-Quiz
Insights that drive growth.

Content Marketing Blogs

Whether you're a startup disrupting the status quo or an established tech leader, our blogs on content marketing for tech companies will provide you with actionable content marketing strategies and insights. 

Let's talk content.

Content Marketing FAQs

Clear answers to the questions behind better content. Built on real experience in the technology industry, with the same attention to detail we bring to every project.
What is Content Marketing, and how does it support growth? Content Marketing helps you attract, engage, and move the right audience toward a buying decision. Our content marketing services include content creation, distribution, and performance tracking. Done right, content is used to build trust early and keep your pipeline moving over time.
What’s included in your Content Marketing Services? We cover the full program. Strategy, editorial planning, writing, design, SEO, distribution, and reporting. Blog posts, ebooks, case studies, landing pages, email, and more. If it helps your audience understand what you sell and why it matters, we’ll build it.
How do you make Content Marketing work for complex B2B tech?

We start by building a deep understanding of your business before a single word is written. Our lead writer conducts an interview with your subject matter experts to uncover the problems your product or service solves, the audience you are targeting, and the technical details that matter most.

Following the discovery interview, we develop a detailed outline and prepare a first draft for your review. Once feedback is incorporated and the content is approved, we move into design. Every asset is professionally designed to be modern, polished, and aligned with your brand guidelines. The finished asset will translate complex concepts into clear, concise, and compelling content for technical and business audiences alike.

Throughout the process, your dedicated project manager keeps everything on track with weekly or biweekly check-ins, ensuring clear communication, timely progress, and full visibility into the campaign. The result is a streamlined content development process that combines technical accuracy, strong storytelling, and consistent execution from strategy through delivery.

How long does it take to see results from Content Marketing? Content marketing is a long game. You’ll start to see early signals like traffic and engagement within a few months. Pipeline impact builds over time as content compounds and supports multiple campaigns and touchpoints.
Can new content support our existing campaigns? Yes. Content works best when it’s connected. We align with your campaigns, sales motions, and partner activities so everything reinforces the same message and moves leads forward. That might mean building content around a campaign theme, filling gaps in your funnel, or repurposing existing assets so they reach more people.
What makes GamePlan’s Content Marketing Services different?

We specialize in B2B tech, with deep experience in technology solutions, services, and partner ecosystems. We understand the nuance, the acronyms, and the real challenges your buyers are trying to solve, so your content doesn’t feel surface-level or generic.

We also care about the craft. Strong copywriting and thoughtful design are what make content land. We put time into getting the message right, shaping it so it’s clear, credible, and actually worth reading. Then we make sure it looks as good as it sounds. Clean design, consistent structure, and attention to detail all the way through.

Do you work with internal marketing teams? All the time. We plug in as an extension of your team. That can mean filling gaps, adding capacity, or bringing a fresh perspective when things feel stuck.
What do you need from us to get started?

Getting started is straightforward. We begin by sending you an intake form to gather key information about your ideal customer profile (ICP), your products or solutions, and any supporting materials that help us understand your business. The more context we have upfront, the faster we can create content that aligns with your goals and audience.

We also ask for access to your subject matter expert(s) so we can schedule discovery interviews and capture the insights, expertise, and technical nuances that make your business unique. To keep projects moving efficiently, we rely on timely feedback and content reviews throughout the development process.

For the design phase, we'll need your brand assets, including vector logo files, font files, and brand guidelines. These materials ensure every asset we create is visually consistent, professionally executed, and aligned with your brand.

Once we have these inputs, our team takes care of the rest—from strategy and content development to design, project management, and delivery.

Take flight with content that converts.