Third Octet
Executive Door Opener Campaign
Background
Third Octet is an IT solutions and managed services provider specializing in solving business challenges with sound technology services and solutions.
Campaign Overview
“Warm the door” campaign to encourage targeted prospects to accept an “in person” meeting with a sales rep, generating a qualified sales pipeline and entry into accounts that were previously impenetrable.
- Campaign strategy development and execution
- Content development and copywriting
- Creative development (packaging)
- Personalization (Sales rep signature / email address / phone #)
- Personalized landing pages
Each prospect was mailed a golf club cover as a gift and a letter of introduction offering a free driver in exchange.
“I was blown away by the detailed, professional and very slick look of each of the EDO boxes, and the printing of the graphics was vibrant and sharp. They looked amazing! I was proud to send them out to our clients and prospects.” – Erin Brennan, Business Development and Marketing, Third Octet Read Blog About EDO’s
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