• Softchoice Nurture Program Email
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36-Month Customer Lifecycle Nurture Program: Softchoice


Softchoice is a North American provider of IT solutions and services.


Engage and educate Softchoice customers who have purchased NetApp storage.

Our Solution

Automated email marketing workflow consisting of a series of 10 personalized emails which are triggered to go out over the course of the 3-year customer lifecycle. The emails incorporate new customer on boarding tools, mid-lifecycle special offers, and contract renewal reminders.

Services Include:

  • Marketing automation
  • Content development
  • Graphic design
  • Landing page and microsite development
  • Custom reporting
  • Project management