36-Month Customer Lifecycle Nurture Program: Softchoice

Background

Softchoice is a North American provider of IT solutions and services.

Challenge

Engage and educate Softchoice customers who have purchased NetApp storage.

Our Solution

Automated email marketing workflow consisting of a series of 10 personalized emails which are triggered to go out over the course of the 3-year customer lifecycle. The emails incorporate new customer on boarding tools, mid-lifecycle special offers, and contract renewal reminders.

Services Include:

• Marketing automation
• Content development
• Graphic design
• Landing page and microsite development
• Custom reporting
• Project management