Meet the Team

Jeff Seymour
Jeff Seymour President & Managing Partner
After 15 years building businesses in the capital markets sector, Jeff has brought his leadership and entrepreneurial skills to GamePlan Marketing. Jeff manages the finances, operations and business development functions and steers GamePlan’s strategic growth plans. He has a natural relationship building ability, keen eye for numbers, and love of creating business opportunities (and a great sense of humour!).
Tracy Robertson
Tracy Robertson Founder & Managing Partner
An accomplished marketer with 20 years of experience building communications programs and marketing campaigns for technology companies and the channel partner community. Tracy’s background includes marketing roles at Cisco Systems, US Robotics and software vendors ERMS and Shoplogix. She is responsible for campaign strategy development and execution, ensuring clients are satisfied and taken care of.

B2B Marketing for Tech Companies & the Channel Partner Community

Grounding Businesses with Solid Strategies

Team Members

Jacqueline Fedory
Jacqueline Fedory Senior Account Manager / Design Director
Creating rich and provocative experiences via simple, elegant and modern design, Jac is our go-to person when it comes to print design, web design and managing project schedules. Jac relishes new creative projects and challenges and can be counted upon to come up with innovative ideas and solutions. She is a graduate of Emily Carr University and Sheridan College.
Nicole Afonso Marketing Operations Specialist
Nicole has a natural aptitude for marketing and has refined her skills through years of educational training (including an Honours BA at Brock University, 2 Post-Grad Certificates and 250hrs of volunteering). She puts exceptional care and quality into social media marketing, content marketing and client support. Outside of work, Nicole can be found sharing her vegan recipes on Instagram, or hitting up the local hot yoga studio!
Anna Fieger Marketing Specialist
Anna Fieger Marketing Specialist
Working in tech marketing for the majority of her career, Anna is experienced in writing and developing content geared toward technical business and consumer audiences. Anna has Honours BA from Wilfrid Laurier University.
Stephanie Ferguson
Stephanie Ferguson Content Writer
A proficient communications professional, Stephanie has refined her skills as a marketing writer through her extensive experience working in the product marketing and market research industries. She strives to build a connection with readers by creating relevant content that delivers value and insight. Stephanie has an Honours BBA from Wilfrid Laurier University.