Meet the Team


Jeff Seymour
Jeff Seymour President & Managing Partner
After 15 years building businesses in the capital markets sector, Jeff has brought his leadership and entrepreneurial skills to GamePlan Marketing. Jeff manages the finances, operations and business development functions and steers GamePlan’s strategic growth plans. He has a natural relationship building ability, keen eye for numbers, and love of creating business opportunities (and a great sense of humour!).
Tracy Robertson
Tracy Robertson Founder & Managing Partner
An accomplished marketer with 20 years of experience building communications programs and marketing campaigns for technology companies and the channel partner community. Tracy’s background includes marketing roles at Cisco Systems, US Robotics and software vendors ERMS and Shoplogix. She is responsible for campaign strategy development and execution, ensuring clients are satisfied and taken care of.

B2B Marketing for Tech Companies & the Channel Partner Community

Grounding Businesses with Solid Strategies

Team Members

Jacqueline-Fedory-Tollington
Jacqueline Fedory Account Manager / Graphic Designer
Creating rich and provocative experiences via simple, elegant and modern design, Jac is our go-to person when it comes to print design, web design and managing project schedules. Jac relishes new creative projects and challenges and can be counted upon to come up with innovative ideas and solutions. She is a graduate of Emily Carr University and Sheridan College.
Dan-Sheets
Dan Sheets IT Support & Marketing Specialist
With background and expertise in web development, Help Desk and technical support, Dan is our tech-savvy troubleshooter and IT wizard. His talents in motion graphics and content marketing are also put to good use when developing videos, event registration pages, and other digital experiences. He is an honors graduate of Mohawk College and has too many certifications to list.
Nicole-Afonso
Nicole Afonso Marketing Coordinator
Nicole has a natural aptitude for marketing and has refined her skills through years of educational training (including an Honours BA at Brock University, 2 Post-Grad Certificates and 250hrs of volunteering). She puts exceptional care and quality into social media marketing, content marketing and client support. Outside of work, Nicole can be found sharing her vegan recipes on Instagram, or hitting up the local hot yoga studio!
Stef-2
Stephanie Ferguson Content Writer
A proficient communications professional, Stephanie has refined her skills as a marketing writer through her extensive experience working in the product marketing and market research industries. She strives to build a connection with readers by creating relevant content that delivers value and insight. Stephanie has an Honours BBA from Wilfrid Laurier University.
Milena Woodiwiss
Milena Woodiwiss Marketing / Administrative Support
Beginning her early career in human resources at two investment banks and an international entertainment company, Milena has since transitioned to the digital agency world. At GamePlan Marketing, Milena answers the call for project management and marketing administration, including campaign research, creating and scheduling content in HubSpot, as well as keeping the GamePlan machine running smoothly.

Squirrel Patrol

GamePlanMarketing_Dexter-Dog
Dexter Senior Vice President of Squirrel Security
Great for improving company morale, this handsome little man is an awesome listener and team player. Dexter is serious about balancing work and play, although he has been known to tip the scales towards the “play” side. Also a highly accomplished connoisseur of Arrowroot cookies.