The digital world moves fast, and digital marketing is no exception. It is essential for marketers always to be aware of the new tools and technologies available, and how to utilize them in digital campaigns. Here are our top 3 predictions for how the Digital Marketing world will change in 2019.
1. Artificial Intelligence will start to play a bigger role in marketing campaigns, both through smarter dynamic content, and better visibility and analytics.
2. Mobile's share of website traffic will expand. 5G opens many possibilities for improving the mobile experience, through its increased bandwidth (even though it won't fully be active until 2020). This means mobile should not be an afterthought with your digital campaigns and must be fully mobile optimized.
3. While everyone has been talking about personalized content, it is now impersonal that will begin to explode. Ordering directly from apps instead of humans will become (if it hasn't already) the new normal. Expect to see chatbots become commonplace on landing pages, websites and social media.
Hit your 2019 Marketing Goals
What are your marketing goals for 2019? More leads, brand awareness, product education? Choosing the right channels and content is crucial in reaching your desired marketing results. The following research from Spiceworks gives insight into what B2B marketers are planning for this year.
Get the Most Out of Your MDF in 2019
Vendor Marketing Development Funds (MDF) offer a massive opportunity for you to promote your brand and services, but did you know 60% of all MDF is left unused every year? If you need assistance managing and using your MDF, we can help. Read our blog, 4 Ways to get the most out of your MDF, for some great tips on managing your MDF.
Contact us today to leverage our extensive Marketing and MDF experience. We have the knowledge and expertise to help you achieve more with your MDF and CO-OP funds.
You received this email because you are subscribed to Technology Marketing Communications from GamePlan Marketing Inc. Update youremail preferences to choose the types of emails you receive.
GamePlan Marketing Inc., 1155 North Service Road, Suite #11, Oakville, ON, L6M 3E3, Canada, 905-648-1331