Interactive campaigns like quizzes or knowledge tests can have a profound influence on your audience. Interactivity brings the dynamism and persuasive power of in-person interaction to a landing page or email. When these elements have been added, we have seen an increase of up to 50% in lead generation and engagement. People love to test their knowledge, and it brings a welcome bit of (educational) entertainment to their work day. Dynamic content is not only enticing, educational, and entertaining… it’s also personalized, making for an ideal interactive experience.